What-If Simulation in Ecommerce Sales

Explore potential sales scenarios using data-driven simulations to plan smarter strategies.
A what-if analysis is a data-driven simulation used to explore and evaluate the behavior of complex systems. Analysts can create hypothetical scenarios to examine and query by tuning the model based on historical data. These tools allow us to validate past decisions -counterfactuals- and plan for the future by exploring potential strategies for upcoming events.
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